True Eagle Energy Drink is partnered with the Folded Flag Foundation contributing at least 10% of all profits to veterans of the United States Military. That's a conscious cause we can get behind! The drink also features the use of all natural cane sugar which according to the executive staff beat out Red Bull in a in a blind taste test 2:1.
True Eagle wanted to create a unique, visually appealing, content campaign. The campaign would highlight both the product and the user experience (taste). Campaign goals included improved: brand/product awareness and credibility within the energy drink industry. After a brand audit we conclude that the best course of action would be to create 2 types of content for this campaign.
1. evergreen anchor content
2. Influencer experience content
The anchor content was built around the rising trend of product animation loops. The loops would be paired with directional marketing funnel copy. The animated content would help establish brand recognition and enforce the visual identity. It would also act as a unique visual bate system for new community members. Influencer experience content was created to gain immediate credibility and awareness. As a result of this content development True Eagle signed a contract with iHeart Radio as the official energy drink sponsor for a major US music festival.
9 Animated Product Loops
3 Influencer Experience, Video Promo Loops
Social Media Strategy and Distribution Plan
Our main challenge in completing this project was a two week production timeline. Our first two days were allocated to pre-production and client meetings. Our production took place over the course of a two day influencer retreat. During the event we filmed influencer experience testimonials and chroma key product animations. Our post production was ten days long. Including video editing, closed captions, audio mastering, color grading, animation, and motion graphics.
The resulting production included a Social Media Strategy and Distribution Plan. 12 animated product loops and 3 influencer experience promotional loops. The resulting strategy included a 15 post campaign aimed at a minimum 100x in exposure after successful execution of production timeline and influencer marketing by True Eagles media management department. As a result of this content development True Eagle signed a contract with iHeart Radio as the official energy drink sponsor for a major music festival.
Client - True Eagle Energy Drink
Digital Agency - Breakthrough Creative
Public Relations Agency - 3D PR & Marketing
Creative Director - River Davis
Production Manager - Dina Rezvanipour
Videographer - Stephen Blasetti
Animator & Video Editor - River Davis
Creative Consultant - Robert Basore