Guka was looking to create a digital space where she could host her personal brand and foster her community by providing branded content streams. She was adamant about two aspects of the project. The first aspect was, originality. Through our experience and market research of the personal wellness brand business model. We knew that brands within the health and wellness industry, at times, seem repetitive in style and design. Our challenge was to think outside of the box and create something distinctly unique to Guka. The second aspect was to have her brand represent her personal style authentically. Through our creative briefs we determined her style to be modern, simple, brutalist, and intuitive. Her parameters allowed us creative freedom to make her vision a reality.
We paired her personal style with a unique UX theory, The Rabbit Hole UX. The rabbit hole is an intuitive, directionally lead, user experience. It moves first time users step by step through the main content blocks of the website, "down the rabbit hole" and into the end content stream. Returning community members have the option to enter directly into the content stream in an intuitive manner.
Our decisions to use the Jasmine plant as the focal graphic was based on Guka's strong personal relationship with the plant. This connection allowed us to build in the holistic properties of her personal business. Paired with her modernist style we were able to create a balanced contrast and a strong identity connection with the business.
Logo System with variations
Corporate Identity Assets
Website Design & Development
Creative Photography Content
The resulting production included a brand identity with 3 logo variations, 4 part color system, 2 font typographic hierarchy. Website with CMS integration, SEO, Mobile Optimization, advanced UX and UI systems. Two unique photography content packages. Analytic analysis has shown that 87% of users have progressed through all 4 pages of the website and continued to explore the content stream reviewing on average at least 2 pieces of content.
Client - Guka Pitú
Digital Agency - Breakthrough Creative
Creative Director - River Davis
River is a professional who leads the project from A to Z. He is focused on the details, listening carefully to clients´ideas and ready to make great suggestions for creative solutions based on his overwhelming experience. Having a chance to work with him on my brand, including website, logo, business cards etc. - was one of the best professional experiences I have ever had. Regular discussions, efficient project management, ability to express ideas clearly, agreeing and meeting deadlines, and providing a superb ready to launch product as per the clients expectations, are just a few of River's strong suits!